WHAT BRANDING ACTUALLY DOES
Before someone reads a single word…
your brand is already telling them what to expect.
When your branding is clear and cohesive:
✔ Your business feels more premium
✔ Pricing conversations feel easier
✔ You attract better-fit clients
✔ Choosing you feels like the obvious next step
Good branding isn’t about making something “pretty.”
It’s about making your business make sense.

Compass Collaborative
Branding + Social Media




Stacie Hays Coaching
Branding + Social Media + Website

GUIDE YOU

Pet Dasher
Branding + Social Media +Social media
Branding Packages
Signature Branding Package
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Includes:
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30 Minute Discovery Call
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Branding & Logo Consultation Questionnaire
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6 revisions
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Moodboard & Strategy
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Custom Logo Design
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Sub-mark Logo
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Full-color Palette
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Brand Typography selection
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Brand Identity Board
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Design Elements / Icons / Illustrations / Pattern
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Digital Files in JPG & PNG VECTOR FILE
Our Signature Branding Package is designed to create a purposeful, visually compelling brand that will:Attract your ideal clients and clearly communicate your unique value.Foster alignment and shared values between your team and your clients.Build a powerful brand that supports your mission and drives tangible results.This package is perfect for you if…You’re launching a small business or startup, refreshing your existing brand, or looking to expand. You need strategic, high-level guidance to craft a brand that is not only beautiful but functional, effective, and built to last.
Investment: Starting at $1,200+
Turn Around Time: 2-4 weeks for design review, time may vary. 50% deposit to begin.
Elite Branding Package
Investment: Starting at $1,800+
Includes:
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30 Minute Discovery Call
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Branding & Logo Consultation Questionnaire
-
6 revisions
-
Moodboard & Strategy
-
Custom Logo Design
-
Sub-mark Logo
-
Full-color Palette
-
Brand Typography selection
-
Brand Identity Board
-
Design Elements / Icons / Illustrations / Pattern
-
Digital Files in JPG & PNG VECTOR FILE
This package is perfect for you if… You’re ready to invest in a comprehensive brand overhaul, whether you’re launching a new business, expanding, or rebranding. With strategic guidance and a full suite of custom-designed assets, we’ll help you create a brand that not only looks amazing but is built to stand the test of time and connect with your ideal clients.
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Turn Around Time: 2-4 weeks for design review, time may vary. 50% deposit to begin.
At Rikers Design, I create strategic, high-end brand identities designed to help your business stand out and grow.
Every brand is built with intention — combining custom design, thoughtful strategy, and a clear understanding of your business and audience.
From hand-crafted logo elements to cohesive visual systems, everything is created to feel aligned, polished, and built to last.
This isn’t just about having something that looks good — it’s about creating a brand that actually supports your business and attracts the right clients.
The Iceberg Analogy
The Iceberg of Branding: What Lies Beneath Matters Most
The Tip of the Iceberg (What You See):These are the visual elements that represent your brand—the first things customers notice. While they’re important, they’re just the "tip."
The Hidden Depths
(What You Don’t See):
This is the foundation that supports the visible aspects. It’s the strategy, planning, and deep understanding of your brand's essence and audience that drive the success of your outward appearance.

Why It Matters:
Your name, image, and message are just symbols. Without the strategy, values, and personality beneath the surface, they lack substance. It’s this hidden foundation that establishes your brand’s position and influences how people perceive and interact with it.
In branding, the unseen is what truly drives lasting success.






